Product photography of Opti paint at the dentist
Protec Finishes, which is based in Wetherby, North Yorkshire, provides premium commercial paints to business clients and the building industry, including architects, developers and local authorities.
They have developed their own range of acrylic paints called OPTI, which includes OPTIMATT, OPTISHEEN, OPTISATIN and OPTIBACT, all designed for public areas such as schools, universities, office spaces and hotels to withstand everyday wear-and-tear.
I met with folks at Protec recently to discuss their brief to generate OPTI product imagery for their marketing collateral. We spoke about each of the products and, in addition to a studio shoot; they requested having the different paints photographed in various real-life locations they are designed for.
Of particular interest was OPTIBACT, which contains a highly effective anti-bacterial additive, which coupled with the paint’s durability makes it ideal for hospitals and dentists. For this product, we decided the dentists’ surgery would be the ideal location and so we began the first shoot.
The label of OPTIBACT has a lovely design that will stand out fantastically well against its competitors on the shelves, but due to being highly reflective made it very difficult to photograph. After arranging the lights so they wouldn’t reflect straight back and strategically placed reflectors to help the text stand out better, the biggest obstacle was having the camera and I reflected back. Out came a very expensive piece of photographic equipment – the piece of cardboard! I cut a hole in the centre to poke the lens through which hid the rest of the camera and me.
Once this was all set up I could shoot the paint at several angles and really show the product to the best of its potential.
Photography is always about the challenge and this was one of those moments. Jonathan White of Protec Finishes had these kind words to say about the images –
“ When we originally came up with the label design concept for our OPTIBACT anti-bacterial paint can label we wanted to symbolise the silver-ion based additive contained in the paint by using a distinctive, silver label. The only factor we didn’t consider was how difficult it was going to be to photograph due to its high level of reflection. Sam was asked to photograph the OPTIBACT can in a dental practice setting and he definitely rose to the challenge, utilising some professional lighting techniques and trusty piece of cardboard we eventually ended up with the quality images we were looking for, without a reflection of Sam in them.
A first class photographer who we would definitely recommend for a broad range of professional photography requirements, thank you”.
Below are just a few of the images from the shoot. If you are looking for your products photographed, please don’t hesitate to contact me to discuss your project.